LinkedIn, it's literally the world's biggest professional social platform. This blog talks through 5 things you should be doing right now to give it the boost it needs to get from good to great. 


There's no need for an uber professional picture these days. My view on this has evolved quite a lot since LinkedIn become a 'thing'. As a recruiter it's absolutely refreshing to see some personality and a relaxed photo goes a very long way. There's all sorts of statistics out there laying down the ground rules that a picture will increase your views and likelihood to get approached. So why not just do it? There's no need for a professional camera or photoshop filters. LinkedIn now has photo filter features built in. Just take a plain old photo of yourself with a big cheesy smile, that's all you need. Check out my cheesy smile here :)


Did you know your headline is the first thing that gets read and uh hem, 'judged'? So many boring, over the top titles out there that get an eyebrow raise or two from recruiters and hiring managers. My advice has always been quite simple. Tell me what you do in 5 seconds. Go on write it down. Now do it again but to a 10 year old who doesn't get a thing about the business world.

So for me, I'd say "I'm a tech recruiter and founder of my own buisness in career advisory ". To a 10 year old I'd say "I find people jobs who like to hack stuff and I help others find work they like". This is the tone you should be going for on LinkedIn. Not to say your network on LinkedIn are a bunch of 10 year olds, but to get the attention online sometimes it's all about keeping things simple - ah, the old KISS rule. So go on, give it a crack, it'll get all the right attention in a fun and engaging way. 


There's something about a sense of completeness. Get your job titles, years of work and employers entered into your profile. At this stage if you're just setting up I'd encourage you to write a few informative sentences about the type of work you do for each organisation and what a major achievement was whilst you were there. It'll give your reader an idea into your journey and career so far. Think of it as a causal resume. Have one person in mind and write to them. Don't write to an entire audience. Just write to one person and it'll sound a lot more genuine! 

4. BIO

If I'm reading your bio I want to know these things:

  1. - what do you do
  2. - what makes you tick
  3. - why do you love doing what you do
  4. - how we can connect

It's pretty simple really. If you write in 3rd person that kind of sucks. No one wants to read about you as though you had a ghost writer do it for you. I want to know about you from your perspective. I'm keen for you to give it a go right here, right now. To make it a little easier, access the LINKEDIN workbook in the free resources library to get you started! 


It's like the cherry on top of the proverbial cake. Recommendations will not only enrich your profile but it'll also help you feel that little bit more confident when promoting your profile. 

So how do you get people to give you these? Now you can't seriously expect recommendations to come to you without also being prepared to give them so why don't you hit up key contacts of yours TODAY to start building up your brand. Now is not the time to be shy, just send a quick message to ask for one, and let them know you're more than happy to return the favour! 

Come and share your experiences with the awesome Facebook community that is Career Superstars - you'll be surprised at how many of us have been in the same boat. 



Ruby coaches career minded individuals who are on a quest to feel in control of their career. She leads an active social community on LinkedIn.  She's always up for a coffee or two and will always, always take bribes when it's in units of almond croissants.

Ruby Lee

The Careers Emporium, 520 Bourke Street, Melbourne, VIC, 3004