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Who actually enjoys writing their resume? 

When writing your resume, all the rules and the guidelines are enough to set you down the path of the "can't be f*ck's". 

There's enough out there about you online, via LinkedIn and through social media for employers to track you down and work out what you're really about. Very rarely am I stumped to find information on a candidate if I really wanted to dig around and as you know. As you know from my previous blog, I prefer a social profile to a resume

Bad news though. Resumes are still a thing. 

Hiring managers often treat resumes as must have, but usually for all the wrong reasons. It's being treated as a way to check for spelling, grammar and work tenure rather than looking beyond that for your true valuable skills.  And to make matters grim, the reality is most resumes are read in under 10 seconds. Not 10 minutes...10 seconds.

Side note, this week I read this article which is somewhat encouraging to the cause! Seems there's movement for junior roles and perhaps non-technical positions too. 

So why are we obsessing over resume design, word smithing and stuck for days on where to start? Here's a simple way to think about writing a resume full of impact and purpose...


Think about this, most traditional marketing campaigns involve a flyer of some kind. As a consumer, you may be handed this on the street, at events or at your local gym for example. The flyer is something you'd glance at briefly and you either choose to check out a little more or toss it in the bin.

How is the resume different? Well, it's not! 

My clients approach me to write amazing resumes, but the truth is the resumes I write aren't blockbuster productions. Yes, the resumes I write get interviews over and over again. The resumes I write get read and have the attention of the reader. I'm often told the resumes I write open doors to opportunities my clients would never dare to dream of. And do you know why that is? Lean's because the resumes I write nail the formula!

Let me share a little something about this formula to help you land that interview.


You need to start thinking of your resume as a way to sell you. How quickly do you dismiss the crappy marketing flyer because of how impersonal they are or perhaps how irrelevant they seem? Job seekers can learn a hell of a lot from marketing mavens, successful brands and even solopreneurs. Don't kid yourself for one second. You need to sell yourself damn it!

Shift your mindset. Every time you apply for a job, you're actually launching your own marketing campaign. If you start thinking from this perspective, you're already 10 steps ahead of the game. You're putting your own personal brand out there. You're testing your market and they are testing you.  

Think about this also, marketing campaigns these days are returning to simple, effective messaging - so why aren't our resumes too? Think of Uber and Apple - simplicity is everything. Their beautifully written messages are crafted so effectively where less is truly more. 

So, with simplicity in mind the crux of every resume should address these areas:

  • How to contact you
  • Your passion and purpose (your bio)
  • Who you've been employed by and what you did there
  • What some of your big achievements are
  • What you've studied 
  • What you enjoy doing outside of work stuff
  • Who's going to vouch for you

Keep referring back to these points and write in a conversational style (1st person, not 3rd) then you've got yourself a pretty sweet resume. 


One of the most commonly asked questions I get is, "how do I keep my 10+ year career to 3 pages?" 

Easy. I'll tell you how... ready? 

Deep link your resume like it's 2017 baby!

What do I mean by deep link? You can add links throughout your resume by highlighting on a word in your resume and hitting the 'command K' on the Mac or 'Alt K' on a PC. Here are some basic links that you should be adding to your resume today:

  • Your LinkedIn Account. This is a no brainer - tips here!
  • Your Website to show off a portfolio of work or blogs that you may have written
  • Your social media sites. Keep this one to your more public profiles like twitter or instagram. Facebook or Snapchat might be better left to when you're good mates with your team 
  • If you're techy, link your GitHub account or Open Source links
  • If you've been in the media or interviewed for a podcast,  link articles that have featured you or perhaps articles that you've written

So link away, it'll give you more room to play with on your resume and open up new discovery paths for your reader. It makes your resume so much more engaging and helps capture your audience for all the right reasons.


How does all of this sound? Have you picked up a few tips and tricks shared in this blog today? Well, this is just the very tip of the iceberg. I have SO MUCH more knowledge and insider tips to share with you my friend. I'm so excited to be launching this and helping you find clarity in the resume formula I use for all of my clients. 

I thought it was about time I launch a course aimed to help you in writing your resume. I created this course to help those of you are (a) on a budget, (b) are short on time, and  (c) who want to write their own resume but unsure where to start. 

THE 13 MINUTE RESUME is a tactical course to help you write a simple and effective resume in just 13 minutes. You'll learn the formula I use for all of my client resumes to land them interviews and dream jobs.

This resume course will take you through the exact framework I use when creating a resume from scratch. We'll write yours together from the ground up in just 13 minutes. You'll have me right there talking you through a step-by-step guide on what you need to do to write a resume even if you have no idea where to start! 

THE 13 MINUTE RESUME also includes examples all the way through the tutorial to make sure you can clearly see the way in which I've written example bios and sections. 

I've also created a workbook to help you answer the hard questions, keep you on track with step by step exercises and templates too! 

Watch this short video and I'm looking forward to seeing you on the inside. 

If you'd like to know more about this course or to check out my other courses, click here



Ruby is the Head of Recruitment at Cogent and the Founder of The Careers Emporium. With over 10 years of recruitment experience Ruby continues to work closely with employers to find great talent, and work with talent to find amazing employers. She specialises in employment brand, employee experience and coaching. 

At Cogent, Ruby partners with startup founders and some of Australia’s most successful online businesses to find high quality tech talent.  Previous to this, Ruby recruited for some of Australia’s largest household brands, such as NAB, Wesfarmers and Medibank. 

Ruby is an experienced speaker, facilitator and blogger and shares her knowledge and passion through The Careers Emporium - a career minded community.


For years we’ve been speculating about the inevitable end of the resume as we know it. It’s clear LinkedIn is all grown up. So here we are, in 2017 and the end of the resume is nigh (finally!). 

The purpose of the resume has been to help hiring managers understand your career journey, not just the jobs you’ve had or been in. What’s great about LinkedIn is it’s less subjective, cuts to the chase and provides an opportunity for you to flaunt your experience whilst being realistic. Wonderfully designed resumes are pretty nice to look at, but given LinkedIn’s standard structure it means you can read Richard Branson’s resume the same way you can read mine

It’s official, applying without a resume is becoming a ‘thing’. With the debate at an all time high, here are the 4 reasons to throw everything you know about resumes and their role in job applications out the door. 

1. It’s not just LinkedIn…social media is your resume

One of the best job applications which found it's way into my inbox read a little something like this:

“Hi Ruby, I like what you guys have to offer. You seem like a great crew (watched your YouTube video) with a nice reputation around town. I’ve attached some links for you to get a bit of an idea about me…

  • Github
  • Website
  • LinkedIn
  • Blog
  • Twitter
  • YouTube

Thanks for checking me out - hopefully there’s alignment to what you’re after out of a Software Engineer. Once you're done stalking, I’m looking forward to hearing from you”

One of the best things about this kind of approach is it’s real. None of the must have structure of a resume required. Your socials are the raw you with all the street cred employer’s are looking for. 

2. It forces you to be creative

For those who argue LinkedIn profiles are too prescribed, it in effect will encourage you to stand out. A fun and engaging headline or profile summary can be more valuable than a highly designed resume. 

I’m seeing the rise of some great online ‘resumes’ and portfolios through personalised websites. So if you’re still keen to flex some creative muscle think about linking this via your LinkedIn account too under ‘website’! 

3. It’s timely

Most employers are now accepting LinkedIn profiles in place of a resume through their applicant tracking systems - just PDF your profile. Employers who advertise via LinkedIn can also accept your profile as an application (how cool is that - no more double ups!) And the best part?... you can instantly apply when you see your dream role with an up to date LinkedIn profile.

No more fussing over word docs, formatting, deciding which font to use… you have your career profile published and ready to go. 

4. Short and simple

LinkedIn has word limits! Oh thank the universe. Fare thee well oh 20 page CV’s. Each section as set out by LinkedIn limits the writer to 2,000 words. Still incredibly generous to describe your role, responsibilities and wins. It’s a great way to keep things on point, simple and targeted. Each section is also easily definable - “Summary, Experience, Education, Volunteer Experience” - when resumes start to define their own sub headlines it can get a little tricky to understand your key message. 

There are 3 golden rules to keep in mind when using your LinkedIn Profile for job applications. 

  1. The cover letter is still queen. If you’re using this approach, you have to make sure you’re saying hello with a super special cover letter, or an email, even a hand written note! If you’re halving your time in writing a resume, you should be taking some extra care with a killer cover note. If you have specific examples you’d like to highlight (which may not be on your LinkedIn profile, this is the place to highlight it). My principle here is to write with purpose and personality - more tips here
  2. Much like buying into a brand, employers are looking to invest in your personal brand. Did you know the number of social media users is now into the billions. Billions!  Yikes that’s a lot of content and a lot of noise. When putting yourself out there,  especially as a recruiting opportunity - be authentic and speak in your voice. 
  3. Know the industry you’re applying to. The software engineering world for example would welcome this approach with open arms, even respect your bold approach. However if you’re in a more conservative industry and you may be in for an instant rejection email.

At the end of the day, you may still require both your resume and LinkedIn profile. If you need a little help shaping your resume or creating a blend of both your social profiles and your professional experience check this out. Let's really get serious about making your resume count in an age where social trumps EVERYTHING. So what do you think? Is the industry you're in ready to ditch the resume for a social profile?


The Careers Emporium

Ruby Lee is one of Australia's best known recruiters, facilitators and career branding specialists. Her mission to to help 1,000,000 lives find direction and and purpose in their career. She runs a career focused community at You can contact Ruby via ruby@thecareersemporium or Twitter @rubyleecareers.


There's a notion that finding happiness in your career is about quitting your current crappy sitch and move swiftly into a new scene with new people. That should fix everything right? It should magically solve all of your problems? Sadly almost all career seekers end up hopping out of one car, only to jump on a bus that's on the same bumpy road. Different group of passengers, new driver, a slightly different journey BUT it all becomes a little same, same... 

Now, I will preclude this blog by saying that if you're moving to learn, remove yourself from a toxic team environment, challenge yourself and actively pursue opportunities to help you grow, go for it! I'm all for career movement. And if you're worried about having too much movement on your resume don't worry. I spoke about messy careers here with Adam from The Subtle Disruptors podcast. What I'll be focusing on today is moving jobs with your wellbeing and happiness in mind. So let's get stuck into it! 

How does career wellbeing link to happiness? 

I created the 7 Day Challenge for career wellbeing to help me reset and refocus my own mind because I was feeling a little unsettled about my own career this past week. Don't get me wrong - I'm loving life, loving what I get to do for a living everyday. This unsettled feeling wasn't so much about career satisfaction, but more about focusing on what opportunities I should and shouldn't take. 

There's been some big things coming my way in the last few months and career wise, some of those options would have propelled me in very different directions. Each day I found myself battling ideas and ways to get around these (I wanted to pursue them all!). Conversations with my hubby were consumed with 'what ifs' and 'should I's'. I was exhausted mentally! For those of you who know Sagittarians, we can be extremely excitable souls and we can find it difficult to say 'no' to collaboration opportunities that come our way. 

My business coach and I have been focusing on my uncanny ability to get distracted ;) I knew he would be the perfect match for me when he told me in our first hour together that I need to focus. Since then I've made a conscious decision to keep on track. It does sound a lot easier that it reads! So herein lies the idea of a 7 DAY CHALLENGE. I put this together to firstly test the theory. 7 days to keep focused, find discipline and concentrate on themes to help me find clarity in my career. Does this sound like just what the career coach ordered?  Well, here it is! 

Sign up for the challenge here if you're seeking focus, a little discipline and clarity of mind. 



Since being through the 7 days I've learnt that discipline is not my middle name. Between day 1-3, it was pretty dang hard for me to focus in a 10 minute meditation session, I made excuses to skip a morning of yoga or my run and thought, well I can always start again tomorrow. I pushed through, and I'll be here now to push you through with daily motivational emails, check ins and accountability. 

Post day 3, I started to realise the benefits of the mindfulness sessions. I was actually looking for an excuse to spend 10 mins in my own head and block out the noise from the day. I found I was keeping to my promise of 10 mins of active movement a day and journaled to daily themes. Decisions were a lot easier to make, and I found myself actually saying 'no' to opportunities that didn't align with my focus. 

Career distractions can come in a few forms and elevates emotionally as anxiety, fear, happiness or frustrations. Fear for example is actually a hero in disguise - it can help you realise why you're scared, and help you propel into a new careersphere or stop you from getting to your dreams. 

So if you're ready for 7 days of career wellness and ready for some focus on what makes you happy, here's what we'll be working through together:

  • Day 1: Be a Blank Canvas 
  • Day 2: Gratefulness
  • Day 3: Dreamy Outcomes 
  • Day 4: Mind Blockers
  • Day 5: Fears
  • Day 6: Happiness 
  • Day 7: New Beginnings 

I've prepared a journal/ workbook too ready for you once you sign in. It's the same journal and questions I used to help me focus and capture thoughts from the day. 

Watch this video here - a capture of my final day of the 7 day challenge: 

To sign up for the 7 day career challenge and join in with the 100's who already have, click here to start today. I've also created a private Facebook group here where we can share our journey together as a career focused community. See you on the inside- I cannot wait!



Ruby coaches career minded individuals who are on a quest to find their dream role and build a career around it. She leads an active social community on InstagramFacebookand LinkedIn. Ruby has helped 1000's find their dream career and is a speaker, facilitator, mentor and the Head of People at Cogent



How well do you really know yourself?

Self awareness is one of those topics in career related discussions that often gets mistaken for the feedback you receive from your manager or peers. Yes, it's certainly one form of getting to know yourself a little better but it's not the full picture. Becoming self-aware is much, much more than just receiving feedback.

If I were to ask you how others at work perceive you, would you be able to answer it truthfully and honestly? Funnily enough, it's the one question that stumps a lot of the people I interview. Some get shy, others feel defensive and most times I get generic answers like "hard worker". That may certainly be the case but being self aware will help you articulate your strengths, environments you enjoy working in and what gets the best out of you. How many of you have been asked this question only to realise you have no effin' clue! 

I've been thinking about how to help all of you get a little more self awareness into your life. So I tested a bunch of methods to finally land on this one! Self awareness starts with self assessment. It's the first step in career planning and is a hugely valuable tool to drive career direction, perhaps a career pivot or leaning about your preferences that will get you feeling satisfied in your current job.

The ultimate career quiz

Not only are you incredibly unique but so are your motivations and career preferences. Let's take a moment to imagine the awesome conversations you could be having if you were able to clearly articulate your skills and what kind of behaviours drive you to perform at your best. Often when I'm Coaching a client I recommend them to undertake a career quiz. One such quiz I use is known as The Birkman Method, which uses scientific data to explore five important areas of who you are. They are:

  1. Your interests. What you like and the activities you enjoy;
  2. Your strengths. How you relate to the world and how others perceive you;
  3. Your motivations. What kind of supportive environment you seek from others;
  4. What stresses you out. The behaviour you lean on when you're not feeling it; and
  5. Your ideal work environment. The environment that offers the best fit for you.

Once we explore these 5 areas, the report will then generate a list of potential job families and job titles suited for you to explore! Perhaps ones you've never thought of before!

If you're able to already articulate the above, that's amazing! Let's talk about how to piece together these clues to get you on your dream career path.  


Often even a scientifically backed test can't give you all the answers. Being the complicated creatures that we are, there are layers (like an onion) to peel back to really understand how our interests, strengths, motivations, stresses and work environment interweave to make up your dream career path. 

Take the results of your career quiz and read them over a few times and discuss them with a career coach you trust or some objective peers in your life. If you already have a good sense of your preferences, check in with them! 

It's important to reflect on some of the areas that surprise you and tease out which parts you don't agree with. In any self awareness exercise discovering your profile should be backed with some affirmations. 

  • what are your strong points?
  • what are the potential blind spots that you didn't know you had?
  • what would you like to stop doing?
  • what are you going to start doing differently?
  • what are you going to continue to do?

It's important to remember that our preferences, styles and behaviours are really mouldable and can shift over time. I found the biggest shift for me was around my thinking style. In meeting new people I began to shift away from following certain guidelines to challenging them and asking 'why' much more. Perhaps you can relate too? You rebel you...

Unpacking your awareness

With all of this new found self awareness in mind, there's no actual value in it unless you can take some affirmative action.

In discovering or reconnecting your interests, perhaps it's time take up that hobby you always wanted to try! Take those singing lessons or sign up for a yoga class. Whilst these interests may not directly relate to making ship loads of money, you'll be finding a path that will help you bolster a successful career with a satisfying lifestyle. 

Finding better ways to relate to others and identifying their strengths will change your perception of your team and the leaders you work around. Maybe you've been feeling frustrated at work, and now you're able to identify exactly why! A conflict of styles can often be resolved with some self awareness and helping others understand how you best work. For instance, my personal style is quite friendly, decisive and energetic and I can find it difficult to collaborate with individuals who are cautious and orderly. Since identifying this, I've been able to structure conversations and change my style to get the most of our collaboration! Can you relate?

Motivations are arguably the most important part to finding a career and employment environment that will help you thrive. For example, I prefer to have flexibility and undefined projects to work on. When I was last in an interview room I asked questions such as, "how dynamic is the working environment and how much freedom is there to make decisions without the red tape?"

Do you see how important self awareness is to find an employer of choice?

Understanding how you react under stress is like waking up in the morning and looking at your hungover state in the mirror - perhaps not the prettiest picture in the world! The negative behaviour that rears it's ugly head in stressful situations can cost you that next promotion and damage your personal brand. The moment that comes to my mind, is when one of my managers yelled at the team for a total of 30 seconds and stormed out the room like a child... the entire room burst out laughing and well, needless to say we all lost some respect for that manager that day. 

Finally, the best part to self awareness is choosing the best work environment for you. As you know it's my mission to get you to #lovemondays the way I do. Finding the ideal environment for you isn't so much about your physical surroundings (although working with a beach view is pretty sweet)... instead it's more about your employer's culture. Do they have flexible rules? Are they collaborators?  Are they stable? Do they allow you to have a side hustle? All of these make up elements of the right place for you and where you can see yourself feeling most at home. 

So how are you feeling about your own self-awareness? Are you ready to dive into getting to know yourself a little better? Are you ready to find the map and stop feeling lost in your career? Self assessment is the very first step and I'll be there every other step of the way..

So come on! Let's do this, join me now and get started on your career quiz today. 

Don't forget to access the FREE resources library full of career goodness, tips and workbooks to help you #ownyourcareer again. 


Ruby coaches career minded individuals who are on a quest to find their dream role and build a career around it. With 8 years experience in the HR an Recruiting industry Ruby is set to help you create a career that brings fulfillment, success and a happiness. She leads an active social community on Twitter, Facebook and LinkedIn.  When she's not working, she's goofing around with her one year old son and is always up for a coffee or two!